Sometimes it’s really hard to make a business case for doing things that involve cutting edge technology and radio. There are many variables, estimations and outcomes, and that makes deciding if something is a good return on investment quite subjective and debatable.
- What’s it worth to hold onto a client who was thinking of moving all their money to online?
- How much more profitable/successful would we be if we could extend everyone’s time spent listening by five minutes a day?
- What would happen if 10% of our listeners signed their best friend up to our e-mail list?
- When could we get our radio station into an iPhone / Nokia / Blackberry / Android phone?
Good questions, aren’t they? Have you got an idea in your mind of how much it’s worth to your radio station to achieve those things?
If it’s more than £199, then you just qualified your own business case for investing in a place at Radio At The Edge 2009.
(As an added free bonus, you get to see Richard Bacon interviewing radio legend Tony Blackburn. Apparently Tony got married when he worked on an AM Radio station. The wedding was marvellous, but the reception was dreadful. Bad-dum-tish. There. I got a corny joke in before @tonyblackburn did).