radio real life

Who Loves Local?

We Luvs Bristol

I saw this poster on the way home, and immediately wondered which of the radio stations in Bristol was running a poster campaign. Local Radio stations seem to be unique in professing their love for their cities. Local newspapers do it tacitly on their mastheads every day, and of course there’s no local TV. (It’s not wise to profess your love for Bristol if you also cover Swindon, Chippenham, Bath, Taunton and all places in between).

So my immediate reaction isn’t really that surprising. Who else would be out there with gert big posters saying they love Bristol?

Much to my surprise, it’s an insurance company, Liverpool Victoria Equitable. They have a base in the city, right on the strip known locally as “The Centre”, and are one of a number of financial service companies based in and around the West.

So why the “We Love Bristol” poster (which, to be really authentic, ought to be “We luvs Brizzle!”)? They’re recruiting for their call centre, and I’ve subsequently seen national TV adverts touting the benefits of dealing with a company with UK based call centres. So I guess that would be Bristol (home of the high quality call centre).

It seems that local radio stations had better not assume they have the monopoly on expressing their love of life round here.

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