Categories
digital rights

Is your Podcast as popular as you think?

Chrysalis Radio have, rather bravely, conducted some research (source: media guardian, free registration required) into people’s usage of podcasts. The headline finding is that 30% of people who download podcasts never listen to them, and another ~30% don’t listen to the whole podcast.

One of the disadvantages of server generated statistics, such as volume of downloads, is that they tend to acquire a validity beyond reality and that are difficult to challenge. It does also demonstrate that it’s worth using traditional research techniques to calibrate server-derived statistics.

These numbers shouldn’t come as a huge surprise given the way podcasts are distributed. Once someone has, maybe on impulse, added a podcast feed to their podcast catcher (iTunes), they don’t have to think about it any more. There’s no penalty at all on them to just have it use up bandwidth and use up a bit of space on their device (iPod). So the server says they’re downloading it, but it’s not getting consumed. And so the listening figures for podcasts appear to climb every higher, disregarding any measurement of churn.

Can you imagine what would happen if Vodafone or Sky continued to report additions to their subscribers without accounting for people unsubscribing? The numbers would eventually become farsical and the game would be up. We’re not yet in the realms of obviously distorted podcast numbers, but the process of measurement is still flawed and therefore the numbers are wrong, just too small to be noticeably wrong yet.

Interestingly, two things might expose the reality of podcast consumption:

  • Digital Rights Management – rather than using the authentification phase to control distribution, it could be used to measure actual consumption – when the play key is depressed. It could also be used to measure when the consumption takes place, which would give some accurate information on how many hours content previously broadcasted is timeshifted by (5 hours, 15 hours, 5 days, 5 weeks?).
  • Charging for podcasts – if people have to pay for podcasts (either by payment to the content provider, or by being aware of a bandwidth cost for transfer), then they’ll be more likely to unsubscribe to content they’re no longer interested in, thus exposing the churn rate.

Podcasts are an important part of today’s radio programmer’s toolkit, but they’ll be more valuable if they’re part of the established audience measurement techniques. And there lies another challenge, and another post for another day…

Categories
dab digital radio

DAB meets iPod – A Love Affair?

It’s been the get-together we’ve all wanted to see, and now it’s official – the iPod and DAB shall come together.

Of course, it’s not quite the integrated union we would really have liked, but I guess it was always going to be a long-shot that Apple would integrate DAB into a device that has sold 100m units, compared to “just” 5m DAB Digital Radios.

So what we have is a sidecar, a clip on. That’s not necessarily a bad thing, and it certainly didn’t hinder the popularity of iTrip. It’s a tremendous development, and I predict it will sell very well (assuming the retail price and distribution are right). And I expect there will be surprise that the manufacturer are Roberts Radio, who have generally favoured traditional leather bound radios (although I would think there’s been some coaxing behind their decision to produce this product).

What I am very disappointed by is Apple’s reluctance to allow some of the cleverer DAB stuff to happen. Maybe the only way to get Apple to licence the add-on was to persuade them that it was no more threatening to their business model than an FM Radio (either integrated or clipped on). Regardless, your iPod clip-on will be missing Text Information (DLS) and it will be missing Slideshow visuals, which I suspect will disappoint quite a few potential early purchasers.

There’s a deep irony in this. Text information has been on virtually 100% of all DAB Digital Radios ever produced (even the first prototype DAB receivers had text), and the industry has built genuine interest in consumers in text content and slideshow, but the iPod plug in won’t support them, even though iPods have lush colour screens. Two steps forward, one step back I guess.

If you’re not a slave to the Jobs machine (and I’m not), then I recommend hanging on in there just a little longer to get your hands on the iRiver B20. I’ve got one in final debugging stages, and it’s a very nice device. I’ll do a review once it’s cleared final hurdles and is heading to the shops, but if you’re toying up with how to converge your digital media life, then this is by far the best starting point I’ve seen in a very long while.

Categories
technology

Moving Hosts

I’ve moved hosts overnight (19-May-2007). Whilst I’ve put as many redirects in as I can, you might see some unexpected results, particularly if you’re using an RSS reader that doesn’t understand HTTP 301 (permanently moved) messages. It might be worth removing your existing RSS of this blog and re-adding it using the http://feeds.feedburner.com/nickpiggott URL.

Categories
dab digital radio

Radio – Still Local in a Global World

I was at a WorldDMB Marketing Committee meeting today, which is a tremendously useful opportunity to network with people developing DAB Digital Radio in other countries, and to share information and best of practice. Most valuably, it’s a way of helping people overcome objections they’re facing in their own countries to the (further) development of DAB, primarily by providing case studies and information about what’s worked well (and what’s not worked so well) in similar situations.

The people around the table today were representative of the normal attendance of a MC Meeting, and indeed a reasonable cross-section of the DAB ecosystem; some broadcasters, some transmission providers, some multiplex providers – but we were missing a few manufacturers at this one. We were primarily from Northern Europe, which did reflect the meeting venue (Bern in Switzerland, as guests of SRG SSR idee suisse, who are energetic protagonists of DAB/DAB+ and deserve to have a lot of success).

What struck me from the discussion is how local radio has remained, by which I mean we really don’t have a dialogue between radio stations that crosses borders. Even with owners like SBS, RTL, NRJ, I don’t see much common strategy for the development of radio across Europe or beyond, and that worries me somewhat because the newcomers that radio is battling against are pretty much all global in nature. Last.fm may be based in London, but I’m sure they see themselves talking to a global market; similarly Pandora, or iTunes or the music industry as a whole. Yet in radio, we still develop strategy and direction in national isolation, apart from rare “international” meetings and conferences, and informal chats in the bar.

I’m not necessarily proposing the consolidation of radio across Europe, and centralisation of control; that would largely defeat one of the facets of radio that listeners appreciate. But surely we can get smarter about networking with our neighbours in Europe and beyond?

One of the outcomes of today’s meeting was to be more pro-active about going out and talking about radio’s digital future to our colleagues outside Europe, which of course means new and unfamiliar territories. There will be meetings in Asia and the Middle East to try and engage with the people who are making radio there, which will no doubt be both challenging and fascinating in equal turns. It’s good to see the industry realising the opportunity to act globally

Categories
dab digital radio

Jack Schofield is still clueless when it comes to DAB Radio

I’ve blatantly plagiarised the headline of another frothing piece from Jack Schofield on DAB Digital Radio.

Sadly, the piece does him no credit. It might be acceptable to attack a regulator if they had a track record of making bad, ill-informed decisions that were unpopular with industry and consumers, but that doesn’t describe OFCOM and therefore his position that OFCOM is “muddling along” is unlikely to create much resonance with the reader.

It’s also desperately unwise to dismiss research out of hand.

Jack’s response to OFCOM’s independent research findings that consumers think DAB Digital Radio sounds fine is “This is, of course, nonsense.“. What a brilliantly crafted and well honed argument. Bravo.

The difficulty Jack now has is that he has thrown his reputation behind two key assumptions:

  • DAB sounds worse than FM
  • DAB+ will fix the problem and make everything sound CD quality

The problem is that there’s no evidence that either statement is true (in fact, absolutely the contrary). So how does Jack get out of this one? I’m not seeing any carefully thought out or well crafted arguments that might cause the reader to pause and think, so I’ll assume he’ll just bluster away, degrading his reputation on this issue as he continues.

Jack might get more credit if he stopped and analysed more carefully the risks and benefits of accelerating DAB+ migration, and to whom those risks and benefits would fall. But that would require understanding and assimilation of quite a lot of information and modelling complex outcomes. The kind of thing that radio broadcasters (with a huge interest in seeing a successful DAB market) and OFCOM (also with a huge interest in seeing a successful DAB market) do every day.

As a closing thought, I think you might want to e-mail Jack and ask him for how long he’s owned a DAB Digital Radio, and therefore on what basis he makes his rather dramatic statements of experience of audio quality.

Categories
digital rights

0A FA 12 03 9E 75 E4 5C D9 42 57 C6 64 57 89 C1

I’ve got back to a “proper” wired connection to find much furore over a sequence of hexadecimal digits. Apparently there’s some connection between those digits and the copy protection on BluRay DVDs, and there are threats of invoking the US’s DCMA law to contain the spread of these numbers.

But how far can you go to control digits? I’ve given this post a title of a series of hexadecimal number. Does this mean I might have done something wrong, even if I’ve just plucked those digits randomly? It’s just a sequence.

Combined with other information, for example the starting digits of the controversial sequence, and it might be possible for the educated to extrapolate a conclusion. But then who has erred in the eyes of the law?

As the value of abstract concepts soars, the stakes in protecting apparently arbitrary information becomes far higher. Submarine patents and software patents are other dangerously precidential areas for dispute. How do you draw the line between protecting an investment in content or technology, and protecting people’s freedom to exchange information without fear of inadvertently transgressing the law?

I’ve been shocked in the past at the breadth of patenting of what I would consider “plain common sense” technology. I’ve seen ideas I’ve just “chucked about” with people, patented. There appears to be a seedy side to patenting which is opportunistic and underhand, and discredits the genuine intent to protect investment in innovation.

As to this specific example? My view is that all DRM is merely shoring up dykes against a huge pressure to allow content to move about freely, and the lawyers are little Dutch boys running around plugging the holes. That might be what the DCMA demands, but who wants a career based on sticking their fingers in dykes?

Categories
real life

Twittered to distraction

This is the first chance I’ve had to really experience Twitter via SMS, and it’s not been much fun. Usually I’m logged in on IM somewhere, and the inbound messages cause little distraction. Maybe it’s indicative of how ‘connected’ I’ve been recently that I’ve maybe only had one or two texts from Twitter prior to this weekend. And I recently started to use some of the higher traffic feeds.

I ought, of course, have MGTalk running on the Nokia, but the memory on this phone is so small that if I start the camera it tends to shut all the other apps down, so effectively the IM is out.

So it’s been a beeping weekend. I can’t even customise the alert tone based on sender. I could turn it off, but I don’t want to lose it entirely. Maybe it’s my phone’s fault for not having customisable SMS alerts. But I do wonder if it’s worth the probably considerable expense to the Twitter project to enable SMS alerts? (On a similar note this week, I was in the bizarre situation of receiving Twits from James C whilst going and buying us both a beer. I remarked then that proximity detection would save some money).

Now that I’ve been on the receiving end of Twitter via SMS, I’m reconsidering how useful it is. I’ve had some ideas for Twitter apps that would be really cool on IM, but an absolute disaster if someone got them via SMS.

I’ll have a fiddle with my Twitter settings when I get back, but I suspect I might be deciding to turn SMS Twits off….

Categories
real life

An experiment…

This is my first shot at mobile blogging entirely from the mobile (Nokia 6680) on GPRS. The reason is that I’m camping in North Devon (just a short skip from home, compared to those poor Londoners who arrived at 2300 having spent 6 hours on the motorway), and everyone else is watching the Manchester derby match in the bar. This is wrong in a big way, as it’s a glorious day here on the beach. I may be blogging on the mobile, but my tan is great and I’m topping up my karma.That’s something that some people misunderstand. I enjoy playing with technology, and it’s as relaxing as it can be stressful. This is a bit of play time, with a beer on a beach in the sun. I expect to play some beach cricket once the footy ends. That’ll be equally as fun, despite my appalling bowling.

I know opinion over mobile interaction are sharply divided between those who beleive in the uniform availability of content and functionality across mobile and fixed platforms (that’s me) and those who see mobile as merely an awkward shopfront for ringtones and wallpapers. The basis of their argument is that mobile screens are so small as to make serious use unlikely. The way that I’m persevering typing this blog entry using predictive text designed for SMS probably does nothing to dispell that. I also expect to spend twenty minutes or so linking this entry to the photo I just uploaded to flickr from this same mobile.

But this will change. New text entry systems, better browsers, larger screens, and a more mobile generation will even out the differences between the wired and wireless modes, and blogging from the mobile on the beach will be the norm. Until then, it’ll be an interesting way for geeks (like me) to kill time in the sun waiting for boring football matches to end.

Categories
real life

Losing Good People

James Cridland is leaving Virgin Radio to join the BBC. It’s probably a superb move for James, as I suspect the BBC is infinitely more resourced and inclined to support experimentation and innovation than Virgin Radio will be in the future.

It’s disappointing for commercial radio though. Through his work at Virgin, commercial radio did get some great press coverage for innovation, and he is/was a darned useful sounding board and foil for ideas that should benefit all commercial broadcasters. Hopefully that insight will still be available over beer (but no longer at the Midas Touch, thank goodness), but it’ll be a different kind of discussion now.

I have always felt that James embraced the principles of “agree on technology, compete on content”, and I hope he’s allowed to continue doing so within the Corporation.

Meanwhile commercial radio has lost a star, albeit not one in front of a microphone. There’s historically been a talent drift from commercial radio to the BBC, as the BBC offers platforms and opportunities on a bigger scale than commercial radio. In the past that talent drift has mainly been presenters and programmers; I wonder if this is the beginning of a similar process for smart technologists?

Categories
technology

Pandora at InternetWorld

Paul Brown presented what he was very consistent in referring to as “Pandora Radio”, but to a slighty more
empty theatre than I expected (Rod from Channel 4 packed it out on 4oD. TV sexier than radio?).

Pandora – It’s about discovery of music. Feeding back your thoughts through Thumbs up/thumb down – You never know what you’re going to get. It’s a Musical journey.

(Similar to how mi-XFM is described).

Apparently an average user creates 25 stations.

Paul made heavy emphasis on “Discovery through radio”; “Unparalled music discovery.”. Does that keep the record industry happy?

‘Backstage’ coverage of artists (Licensed from AMG Music Guide) has been popular, and now there is Pandora station sharing / user profiles. Click to other people listening to this kind of music.

The Music Genome Project identified 400 genes in music. Not genre orientated.

They employ 48 human analysts – coding guys;. 20 mins analysis of each song. 500,000 songs, 15,000 songs a month. (Compare that to what we do in the radio industry).

Music genome project seems almost separate – is this the ultimate meta tagging for music?

An ambition to be a Multi-platform Pandora – usual list of platforms.

Pandora users meeting – 50-200 users on Tour/on the road, face to face meetings. How much time do radio stations spend with listeners engaging over music.

Growth: 6.141m reg listeners to Mar 07. Very linear growth,

How’s it funded: “It’s a free service, it’s advertising supported, it’s radio.”

Business Model in more detail:
* 1 to 1 context sensitive ads (not audio) ( Usual blue chip advertisers / Nike customised radio).
* Non-intrusive
* Subscription product
* E-commerce

Other issues:
Licensing is a problem.
Pandora mobile has a cost.
Classical music is coming (Classic fm ?).
Consumer electronics partnerships
Evolution of the Radio Experience