dab digital radio

4 Radio TV Promo

Channel 4 have been showing this promo for their radio service. I spotted it on Monday night before and after “Eternal Sunshine of the Spotless Mind” (great film, BTW). They certainly seem to be keen to show that this is a serious commitment on their behalf; this can’t have been a cheap commercial to make. And maybe it keeps the pressure up on OFCOM (see earlier blog posts). Maybe regulators like quirky films too.

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