Indian Radio Awards

This is the Indian Radio Awards 2007. The energy and enthusiasm for radio here is quite incredible, as is the speed of growth. 300 new stations on-air in two years. There’s energetic people and a big commitment to branding. It’s just very strange hearing the man from the BBC saying how great it is to win an award for a hits radio station. Wierd. That’s where our license fee goes – into creating chart hit radio stations in India. The empire is alive and well? (NB. I’m aware, before my BBC colleagues, current and future, comment, that any investment in India is under the auspices of BBC worldwide/world service and therefore completely unconnected with the domestic licence fee. That would be the domestic licence fee that built the BBC brand into a worldwide force). But still fun to be an atmosphere that’s so very excited about radio.